One of the other things I love about Facebook Ads is the flexibility in the creative available to use. What I mean by creative is being able to use video, or images, or a carousel in your ad. You have the choice over what length your video is and what length the text is that you're using. You get a headline and a call-to-action button. We get so much flexibility, which gives us the ability to cost effectively test what works best for your business and what doesn't work so well.
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