Modi Effect: How Aarogya Setu ended TikTok’s reign to become India’s most downloaded app

TikTok, WhatsApp, Zoom, and Ludo King have been dominating India’s download charts, even during the lockdown. Then Prime Minister Narendra Modi launched Aarogya Setu, the government's Covid-19 tracing app and got officials, cricketers and other celebrities to promote it. In less than 30 days since its April 2 launch, Aarogya Setu has become India’s most downloaded app. ThePrint's Regina Mihindukulasuriya tells you how and why

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